Healthy is contagious.

Photo: Bandaloop!

Count It built the software for Whole Foods Market’s Full Spoon program, a groundbreaking, food-focused wellness program. We integrated the WFM “point of sale” system, so users could earn rewards for purchasing healthy groceries. Check out the video!

Now Count It is launching its platform under its OWN brand. Do you want to join the Beta test? Please come along!

Count It is built by Count It Labs, a product development shop with long entrepreneurial experience on a mission to help people live healthier and happier lives. We’re headquartered in downtown Louisville, KY with a satellite office in New York City.

Count It was named a 2014 Hot Dozen company in Louisville, and is a graduate of the XLerate Health accelerator. Prior to launching Count It Labs, the founding team ran Social Workout Media, a pioneering “social fitness” website and blog. Launched by Oliver Ryan, co-founder of Apartment Therapy, Social Workout grew from blog to consumer facing challenge site, hosting more than 40,000 public group challenges. The company worked with a range of health media partners including AOL Huffington Post, Everyday Health, Yoga Journal, and Greatist.com, not to mention national health clubs such as Equinox and Crunch. The site has been recognized by The New York Times, Time, Venture Beat, Mashable, and Esquire among others.

So, with years of real world experience, including a collaboration with the world’s foremost healthy food brand, Count It Labs is thrilled to launch its platform under its own brand. Come check it out!

Oliver Ryan

CEO & Founder

Laura Von Holt

Social Media Diva

Mathias Kolehmainen


Jeff Hennis

Original Baller

Are you an insurance company, benefits broker, or HR team looking for the new, new thing in wellness platforms? Are you a health tech investor or industry policy maker? Do you love software, fresh vegetables, and brisk physical activity? Let’s talk.

Angels: countit.com/invest
(Shhh. You’ll need the password.)

New York Office
@ Blueprint Health
483 Broadway, 2nd Floor
New York, NY 10013
Kentucky Office
The Glassworks
815 W. Market Street
Louisville, KY 40202

© Social Workout and Count It 2014