Healthy is contagious.

Photo: Bandaloop!

Whole Foods Market is using the Count It platform to launch Full Spoon, their new food-focused wellness program. Check out the video!

Count It is launching its platform under its OWN brand. Do you want to join the beta? Come check out the new site launching October in Louisville, KY.

Count It is built by Social Workout Media, a small team of product development geeks and tech industry veterans passionate about building “damn sexy” software to help people live healthier and happier lives. We’re based in New York City and downtown Louisville, KY.

Social Workout Media began life as an irreverent fitness blog, created by Oliver Ryan, co-founder of Apartment Therapy. In late 2010, Social Workout migrated from blog to all-challenge-all-the-time social network. Since then, SocialWorkout.com hosted more than 40,000 public group challenges, powering virtual events for partners such as AOL Huffington Post, Everyday Health, Yoga Journal, and Greatist.com, not to mention top health clubs such as Equinox and Crunch. The site has been recognized by The New York Times, Time, Venture Beat, Mashable, and Esquire among others.

Small companies, schools, and other organizations have long used SocialWorkout.com to host private, internal challenges. In early 2013, Social Workout began to work closely with Whole Foods Market to develop a new tech platform to power Full Spoon, their pioneering corporate wellness service, due to launch in January 2014.

So, with years of real world experience, and in collaboration with the world’s foremost healthy food brand — and amid a turbulent and urgent moment in the state of our U.S. healthcare — we’re thrilled to launch Count It.

Oliver Ryan

CEO & Founder

Laura Von Holt

Social Media Diva

Mathias Kolehmainen


Jeff Hennis

Original Baller

Are you an insurance company, benefits broker, or HR team looking for the new, new thing in wellness platforms? Are you a health tech investor or industry policy maker? Do you love software, fresh vegetables, and brisk physical activity? Let’s talk.

Angels: countit.com/invest
(Shhh. You’ll need the password.)

New York Office
@ Blueprint Health
483 Broadway, 2nd Floor
New York, NY 10013
Kentucky Office
The Glassworks
815 W. Market Street
Louisville, KY 40202

© Social Workout and Count It 2014